The growth trap A common position in which an early-stage consumer company might find itself is having reached some considerable but relatively small… April 19, 2021
ATT opt-in rates are irrelevant Mobile attribution company Appsflyer last week published optimistic data regarding App Tracking Transparency opt-in rates: the average opt-in rate the… April 12, 2021
Surveillance advertising is a myth On Thursday, March 25th, the CEOs of Google, Twitter, and Facebook testified before Congress in a hearing titled “Disinformation Nation:… March 29, 2021
iOS14, Fortnite, and the importance of controlling distribution I articulated what I believe to be Apple's four motivations in implementing its AppTrackingTransparency privacy policy, which is set to… March 22, 2021
Podcast: The future of mobile attribution with Maor Sadra and Peter Hamilton https://open.spotify.com/episode/1tfhUIIjDjj8XFbrQgeS5G?si=eWmqge3bSLmPnRAkLmpyDQ In this episode of the MDM Podcast, I speak with mobile ad tech veterans Maor Sadra (CEO of INCRMNTAL)… March 1, 2021
The CPM math doesn’t work One theory being circulated related to Apple's soon-to-be-implemented ATT privacy policy is that the CPM compression caused by degraded ad… February 22, 2021
Why doesn’t Google have to show the ATT prompt? https://open.spotify.com/episode/3Dxa7pepefLIeWIz8eFYga?si=hYMbgKCUShSk3qVN197xCA In this episode of the MDM Podcast, I unpack a very specific, very important question with my guest, Thomas… February 17, 2021
The profound, unintended consequence of ATT: content fortresses With its ATT privacy policy, Apple is diminishing the ability for advertising to be personalized by limiting the use of… February 15, 2021
What’s the standard for ATT 6-bit conversion values? This guest post was written by David Philippson, the CEO of DataSeat Last week Apple published a privacy white paper, “A day… February 11, 2021
Workshop: Understanding and preparing for AppTrackingTransparency in iOS 14 Click here to register for the workshop I have been asked by a number of advertisers to re-launch the How… February 8, 2021
