Creative paralysis: ad creative production and testing in iOS 14 This article has been adapted from content in the iOS 14: How to prevail in Q2 2021 online course, which… April 28, 2021
The end of the beginning on mobile: ATT is enforced next week Today, at its Spring Loaded product event, Apple announced that iOS 14.5 will be made available to consumers in the… April 20, 2021
The growth trap A common position in which an early-stage consumer company might find itself is having reached some considerable but relatively small… April 19, 2021
ATT opt-in rates are irrelevant Mobile attribution company Appsflyer last week published optimistic data regarding App Tracking Transparency opt-in rates: the average opt-in rate the… April 12, 2021
Surveillance advertising is a myth On Thursday, March 25th, the CEOs of Google, Twitter, and Facebook testified before Congress in a hearing titled “Disinformation Nation:… March 29, 2021
iOS14, Fortnite, and the importance of controlling distribution I articulated what I believe to be Apple's four motivations in implementing its AppTrackingTransparency privacy policy, which is set to… March 22, 2021
Podcast: The future of mobile attribution with Maor Sadra and Peter Hamilton https://open.spotify.com/episode/1tfhUIIjDjj8XFbrQgeS5G?si=eWmqge3bSLmPnRAkLmpyDQ In this episode of the MDM Podcast, I speak with mobile ad tech veterans Maor Sadra (CEO of INCRMNTAL)… March 1, 2021
The CPM math doesn’t work One theory being circulated related to Apple's soon-to-be-implemented ATT privacy policy is that the CPM compression caused by degraded ad… February 22, 2021
Why doesn’t Google have to show the ATT prompt? https://open.spotify.com/episode/3Dxa7pepefLIeWIz8eFYga?si=hYMbgKCUShSk3qVN197xCA In this episode of the MDM Podcast, I unpack a very specific, very important question with my guest, Thomas… February 17, 2021
The profound, unintended consequence of ATT: content fortresses With its ATT privacy policy, Apple is diminishing the ability for advertising to be personalized by limiting the use of… February 15, 2021
