Why did Applovin buy Adjust? Yesterday, Applovin, the mobile ad platform and games publisher that is rumored to be going public in 2021, announced that… February 4, 2021
Apple privileges its own ad network with ATT. What’s its privacy endgame? Last week, I highlighted on Twitter the fact that Apple published documentation for a new API called the Apple Ads… February 1, 2021
Unpacking Apple’s latest iOS14 privacy policy guidance On January 28th -- which is Data Privacy Day -- Apple released a whimsical consumer-centric guide for consumers on how… January 28, 2021
Ad tech companies will become gaming companies in 2021 One of the most prominent trends across mobile gaming over the past few years is the development of internal advertising… January 25, 2021
Facebook may take 7% revenue hit from Apple privacy changes Update, April 27 2021: This article was written in January 2021, when the public expectation was that ATT would be… January 18, 2021
Fingerprinting with iOS 14: Reality or delusion? This guest post was written by David Philippson, the CEO of DataSeat Readers of this article will be aware that… January 13, 2021
What happens to digital advertising if Facebook is broken up? Last month, in a fairly dramatic spectacle, two anti-trust lawsuits were filed against Facebook on the same day: one from… January 11, 2021
App Tracking Transparency Codex: the ultimate guide to ATT, IDFA deprecation, and SKAdNetwork Apple threw the entire mobile ecosystem into a frenzy at WWDC in June 2020 when it announced a radical new… December 29, 2020
2021 predictions for mobile marketing, Part 2 This is the second part of the sixth annual series of prognostications for the coming year in mobile advertising. Part… December 28, 2020
2021 predictions for mobile marketing Last year's predictions post: 2020 predictions for mobile marketing. Note: this is the first part of a two-part prediction series.… December 21, 2020
