Performance Marketing

App Tracking Transparency does not provide real consumer choice

The foundation of the freemium app economy is targeted, personalized advertising. Relevant advertising based on consumers' behavioral histories and tastes…

December 18, 2020

Apple: email lists cannot be used for ad targeting

Apple quietly published an information portal related to App Store privacy policy recently, including new details about how it defines…

December 7, 2020

Podcast: Contemplating the next 18 months of mobile advertising

https://open.spotify.com/episode/3PPJ0j9dY3koaHPnsQoPTo?si=gLJoUPYiQ_acofhEvo8tlA In this episode of the Mobile Dev Memo podcast, I speak with David Philippson and Nebo Radovic about the…

November 11, 2020

Why doesn’t traffic trading work on mobile?

Every so often, I'll hear a pitch for an idea that the presenter is convinced is novel: a traffic trade…

November 6, 2020

How to win with subscriptions on mobile

https://open.spotify.com/episode/5DIuKqHF3tyYL4FUMITGRR?si=48JWh5ATSoyoNXrB1x2oZQ In this episode of the MDM podcast, I chat with Thomas Petit -- better known to those operating in…

October 26, 2020

Facebook brings the mobile advertising industry to a standstill

In late August, ahead of the then-impending iOS14 privacy restrictions that were originally planned to commence in mid-September but were…

October 19, 2020

The danger of extending marketing payback windows

Payback window analysis is a complex subset of digital marketing strategy that often goes under-resourced. Marketing payback windows dictate cash…

October 12, 2020

IDFA deprecation: winners and losers

The impending deprecation of the IDFA has already severely impacted the mobile advertising ecosystem, and reverberations will continue to be…

October 5, 2020

Roblox is the next big games advertising platform

The success of Roblox is hard to overstate: the developer behind the eponymously named game development and distribution platform raised…

September 28, 2020

Updated for iOS14: The Modern Mobile Marketing at Scale Online Course

The Modern Mobile Marketing at Scale course has been updated to include a new module dedicated to iOS14. The module…

September 21, 2020