Does digital advertising create demand? What role does digital advertising play in the adoption of mobile digital products? Does advertising motivate people to download apps… September 21, 2020
What will Google’s deprecation of GAID look like? Consensus opinion within the mobile advertising ecosystem suggests that Google will follow Apple's lead with IDFA deprecation and deprecate its… September 14, 2020
Apocalypse Later: IDFA deprecation is delayed. Now what? In a developer update last week, Apple disclosed that the new privacy changes announced for iOS14 at this year's WWDC… September 7, 2020
Why Apple should delay its iOS14 privacy features EDIT: On September 3rd, 2020, Apple confirmed that the new privacy guidelines coming to iOS14 would be delayed into 2021.… September 1, 2020
Analyzing Facebook’s iOS14 advertising changes After announcing last week that the company would completely abandon the IDFA for iOS14 advertising campaigns, Facebook released a FAQ… August 31, 2020
Facebook has abandoned the IDFA and may kill FAN for iOS. What’s next for mobile measurement? Facebook announced via its blog this morning that it is abandoning the IDFA, Apple's proprietary, device-level advertising identifier, in its… August 26, 2020
How does IDFA deprecation impact ad prices? One point that has been lost in the discussion surrounding Apple's decision to effectively deprecate the IDFA amidst the hectic… August 24, 2020
How to scale and optimize marketing spend with SKAdNetwork This article is partially adapted from my workshop, How to Build and Scale successful apps without the IDFA. The workshop… August 17, 2020
How iOS14 might change consumer behavior on mobile In considering the monumental changes coming to the app economy with iOS 14 and its attendant deprecation of the IDFA,… August 10, 2020
Facebook: iOS 14 will hurt small businesses during COVID I received a fair amount of pushback to my recent column, IDFA deprecation is Facebook’s Sword of Damocles, much of… July 31, 2020
