Media mix models are the future of mobile advertising A recent theme that has seemed to reach critical mass within the milieu of the mobile ecosystem is that performance… June 15, 2020
How to launch a Top 100 Grossing app Quibi, the streaming video entertainment app helmed by Jeffrey Katzenberg and Meg Whitman, will likely serve as a case study… June 8, 2020
Monetization data is critical in a mobile game soft launch Conventional wisdom has long held that monetization data should play little if any role in the evaluation of a mobile… June 3, 2020
Podcast: How a bid becomes a DAU with David Philippson, CEO of Dataseat In this podcast, I speak with David Philippson, the CEO of Dataseat and former co-founder of Ad-X, which was acquired… May 28, 2020
Broad targeting on Facebook took me to $500k / month in spend. Now what? One common refrain from performance marketers in the consumer space is that Facebook's targeting and audience development algorithms have become… May 25, 2020
Bayesian Bandits: Behind the scenes of Facebook’s spend allocation decisioning This guest post is written by Shamanth Rao, a seasoned mobile user acquisition executive and a popular contributor to the Mobile Dev… May 20, 2020
What does an effective CMO look like? The CMO role is plagued by a notoriously short lifespan; according to a study by Spencer Stuart, CMOs at Top… May 11, 2020
Why is Apple building an ad network? In April, Apple updated its Apple Search Ads (ASA) campaign management API to add two new campaign parameters, supplySource and… May 4, 2020
What happens to free-to-play mobile gaming during a recession? As job losses continue to mount -- 22 million people in the United States have filed for unemployment since the… April 20, 2020
The five levels of digital marketing automation Marketing automation is a seemingly universal ambition of mobile advertisers -- in some cases, bordering on obsession. For companies spending… April 13, 2020
