Is DAU an important metric? EA revealed last week during its earnings call that it would no longer report DAU and MAU metrics in quarterly… February 3, 2020
The end of SEO should scare mobile ASO devotees Last week, Google instituted a change to the rendering of search results on desktop which makes ads indistinguishable from organic… January 27, 2020
Why paid UA is the primary driver of discoverability for mobile apps This guest post is written by Shamanth Rao, a seasoned mobile user acquisition executive and a popular contributor to the Mobile Dev… January 23, 2020
Mobile Market Monthly is a new research product from MDM and Deconstructor of Fun In Q1 2020, Deconstructor of Fun and Mobile Dev Memo and teaming up to produce a monthly research product called… January 23, 2020
Measuring marginal organic contribution from paid marketing One trap that mobile-first companies often fall into is believing that organic installs are the result of totally undirected, spontaneous,… January 20, 2020
Has the DTC model peaked? One of the most visible opportunities created by the Duopoly's shift into algorithmic, event-driven campaign management has been the growth… January 6, 2020
2020 predictions for mobile marketing Previous predictions: 2019 predictions for mobile marketing, 2018 predictions for mobile marketing, 2017 predictions for mobile marketing, 2016 predictions for mobile marketing For… December 9, 2019
What comes next after Facebook’s VO campaign strategy? In June 2017, Facebook launched the value optimization campaign strategy to allow advertisers to target high-value audience segments without needing… December 2, 2019
Has the hypercasual game genre peaked? Voodoo, the French gaming company, raised an estimated $200MM in funding from Goldman Sachs' private equity arm in May 2018.… November 18, 2019
Building a traffic composition strategy on mobile In my recently-completed workshop series, Modern Mobile Marketing at Scale, I presented one slide which identifies and categorizes what I… November 4, 2019
