The only growth metric that matters The allure of "growth" as an abstract function for consumer technology companies has increased proportionately with the shift of consumer… October 28, 2019
Why do mobile gaming companies use fake ads? One odd development over the past few years within mobile games advertising has been the growth to prominence of "fake… October 21, 2019
Building a marketing P&L using LTV and ROAS Performance marketing costs tend to be the largest, or at least one of the largest, operating expense line items for… October 7, 2019
Understanding bid strategies and cost control in Facebook advertising One of the more confusing aspects of Facebook advertising is cost control: how the various bid strategies impact ad delivery… September 30, 2019
How to navigate a career in mobile marketing In my time as a consultant and in managing marketing teams, a career development step with which I've seen mobile… September 25, 2019
The future of mobile growth teams Last week I wrote about why ad creative has become such an important part of the mobile marketing workflow and… September 23, 2019
Producing and deploying advertising creative at scale The broad transition within mobile advertising into automated campaign management and optimization catalyzed a tectonic shift that has fundamentally transformed… September 16, 2019
Are mobile marketing agencies relevant in 2019? Uber's recent lawsuits against various third-party marketing agencies and traffic providers pulled back the curtain on how some service providers… September 9, 2019
Taming Facebook CBO: 5 lessons learned This guest post is written by Shamanth Rao, a seasoned mobile user acquisition executive and a popular contributor to the Mobile Dev… September 5, 2019
Gaming is the ascendant consumer tech category The confluence of a few forces throughout the consumer technology landscape over the past few years has created a marketplace… September 2, 2019
