The state of eCommerce advertising and the impending eCommerce credit reckoning In this episode of the Mobile Dev Memo podcast, I speak with Taylor Holiday about the state of eCommerce advertising:… November 23, 2022
TikTok and ATT The FT this week reported that TikTok has reduced its worldwide revenue targets by at least $2BN, from between $12-14BN… November 10, 2022
Twitter and the quality of brand advertising revenue The melodrama of Twitter's acquisition by a consortium of investors, led by Elon Musk, brings to the fore the commercial… November 9, 2022
Elon’s dilemma When he purchased Twitter via a consortium of investors, Elon Musk acquired a company that primarily makes money by selling… November 3, 2022
Integrating a Media Mix Model into a digital marketing workflow Interest in Media Mix Modeling (MMM) has been invigorated by new and more restrictive privacy norms that limit the availability… November 2, 2022
Does Netflix’s Q3 earnings beat undermine tech’s macro narrative? Netflix reported its Q3 earnings yesterday: the company beat expected revenue and subscriber growth, with its global subscriber base jumping… October 19, 2022
Kroger and Albertsons are merging because Everything is an Ad Network On Friday, grocery retailers Kroger and Albertsons announced that the two companies have entered into a definitive merger agreement. Kroger… October 17, 2022
Can Netflix’s ad tier be ARPU-neutral? Netflix revealed the eagerly-awaited details of its forthcoming advertising-supported subscription tier yesterday. The new product tier, which Netflix calls Basic… October 14, 2022
The inevitability of widespread ad load increases One of the ironies of increasingly stringent digital privacy controls: they might result in a consumer online experience in which… October 12, 2022
Will SKAdNetwork 4.0 finally kill device fingerprinting? I've written extensively about the practice of device fingerprinting, but especially its rampant and near ubiquitous use in the aftermath… October 5, 2022
