SKAdNetwork 4.0: what problems does it solve? Apple unveiled SKAdNetwork 4.0 at WWDC in June: the next iteration of Apple's privacy-safe advertising measurement framework is scheduled to… September 28, 2022
How can Apple build a $30BN advertising business? Recent reporting from the FT highlights Apple's growing ambitions with its advertising business, noting the large number of open positions… September 7, 2022
Can Netflix command premium advertising pricing? The Wall Street Journal reports that Netflix has proactively shopped its advertising offering to potential clients, suggesting that its ad-supported… September 2, 2022
Google’s PMax, Meta’s Advantage+, and the logic of total advertising automation Late last year, Google launched its Performance Max (referred to as PMax) campaign strategy out of beta, making it available… August 31, 2022
Why you should spend more with fewer networks in a privacy-centric world This guest post is written by Rich Jones, the Head of Product at Dataseat, a mobile-first DSP that was recently… August 22, 2022
Unrequited Lovin On Monday, Unity announced that its board has voted to reject the unsolicited merger proposal made by AppLovin a week… August 17, 2022
The monetization trap I have previously written about a conceopt that I call The Growth Trap: a flawed product strategy in which teams… August 3, 2022
Unpacking Meta’s Q2 2022 earnings: measurement still looms large Meta announced earnings two days ago. The company missed analyst expectations on revenue slightly, with $28.8BN in revenue versus expectations… July 29, 2022
Surviving the mobile marketing winter: customer unit economics This is the third installment in the Surviving the Mobile Marketing Winter series. For the previous two installments, see: Part… July 27, 2022
Unpacking Snap’s grim Q2 results and the difficult road ahead Snap reported disappointing Q2 2022 earnings results yesterday: the company missed analyst expectations on both topline revenue and profit, $1.11BN… July 22, 2022
