The DMA and the Content Fortress-ification of the app economy Yesterday, the European Parliament approved the Digital Markets Act (DMA) and the Digital Services Act (DSA), two pieces of sister… July 6, 2022
Surviving the mobile marketing winter: the Flight to Quality For a primer on this topic, see: Surviving the mobile marketing winter Faced with deteriorating market conditions -- per my… June 29, 2022
Surviving the mobile marketing winter Three forces, in combination, present immense challenges to performance marketers at the moment: Apple's App Tracking Transparency (ATT) privacy policy… June 22, 2022
Podcast: Advertising strategy in a recession (with Maor Sadra) https://open.spotify.com/episode/5KjVtgD867kMUCkENZVUBf?si=3344e10d07bf4947 In this episode of the MDM podcast, I speak with Maor Sadra, the CEO of INCRMNTAL and a returning… June 20, 2022
Why is Everything an Ad Network? Back in November of last year, I attempted to unpack the then-nascent mass proliferation of advertising networks in a piece… June 15, 2022
Podcast: Privacy Updates from WWDC 2022: SKAdNetwork expansion and Fingerprinting (with Alex Bauer) https://open.spotify.com/episode/5P6B1o58gMXLSpziDaFzlG?si=1htihjEIRoCcRfd4SKGOtg My guest for this episode of the MDM Podcast is Alex Bauer, the Head of Product and Market Strategy… June 13, 2022
Apple to Ad Tech: “Fingerprinting is Never Allowed” It was generally anticipated that Apple would address the practice of fingerprinting at this year's WWDC, and on Thursday, in… June 10, 2022
Is SKAdNetwork 4.0 a turning point for mobile advertising: Privacy with Purpose? Apple's WWDC developer conference takes place this week: the keynote was held on Monday, and various developer-related sessions are being… June 8, 2022
Mobile fingerprinting obstruction: what’s the potential impact? When Apple's App Tracking Transparency (ATT) privacy policy was initially introduced nearly two years ago at WWDC 2020, most commentators… June 1, 2022
Advertising strategy in a recession Last week, I tweeted select slides from a presentation that I delivered to clients and to the Mobile Dev Memo… May 25, 2022
