Performance Marketing

Podcast: Privacy Updates from WWDC 2022: SKAdNetwork expansion and Fingerprinting (with Alex Bauer)

My guest for this episode of the MDM Podcast is Alex Bauer, the Head of Product and Market Strategy at…

Apple to Ad Tech: “Fingerprinting is Never Allowed”

It was generally anticipated that Apple would address the practice of fingerprinting at this year's WWDC, and on Thursday, in…

Is SKAdNetwork 4.0 a turning point for mobile advertising: Privacy with Purpose?

Apple's WWDC developer conference takes place this week: the keynote was held on Monday, and various developer-related sessions are being…

Mobile fingerprinting obstruction: what’s the potential impact?

When Apple's App Tracking Transparency (ATT) privacy policy was initially introduced nearly two years ago at WWDC 2020, most commentators…

Advertising strategy in a recession

Last week, I tweeted select slides from a presentation that I delivered to clients and to the Mobile Dev Memo…

The problem with Snap

Yesterday, Snap's CEO, Evan Spiegel, wrote a letter to staff declaring that the company would likely see revenue and EBITDA…

With its Audience product, is Shopify creating a Content-Fortress-as-a-Service?

Yesterday, Shopify officially unveiled Shopify Audiences, a new product that allows Shopify Retailers to target relevant audiences using aggregated customer…

Podcast: Is panel data the future of marketing audience discovery? (with Rameez Tase)

In this episode of the podcast, I speak with Rameez Tase about the applicability of panel data in the new…

Why in-app personalization, not fingerprinting, is the future of post-ATT advertising

The term probabilistic attribution has been co-opted, somewhat cynically and disingenuously, as a synonym for mobile device fingerprinting. This is…

Unpacking Alphabet’s Q1 2022 earnings (but mostly: YouTube)

Alphabet reported its Q1 2022 earnings yesterday: its results were mostly mediocre, with the only meaningful bright spot being above-expected…