Apple to Ad Tech: “Fingerprinting is Never Allowed” It was generally anticipated that Apple would address the practice of fingerprinting at this year's WWDC, and on Thursday, in… June 10, 2022
Is SKAdNetwork 4.0 a turning point for mobile advertising: Privacy with Purpose? Apple's WWDC developer conference takes place this week: the keynote was held on Monday, and various developer-related sessions are being… June 8, 2022
Mobile fingerprinting obstruction: what’s the potential impact? When Apple's App Tracking Transparency (ATT) privacy policy was initially introduced nearly two years ago at WWDC 2020, most commentators… June 1, 2022
Advertising strategy in a recession Last week, I tweeted select slides from a presentation that I delivered to clients and to the Mobile Dev Memo… May 25, 2022
The problem with Snap Yesterday, Snap's CEO, Evan Spiegel, wrote a letter to staff declaring that the company would likely see revenue and EBITDA… May 24, 2022
With its Audience product, is Shopify creating a Content-Fortress-as-a-Service? Yesterday, Shopify officially unveiled Shopify Audiences, a new product that allows Shopify Retailers to target relevant audiences using aggregated customer… May 11, 2022
Podcast: Is panel data the future of marketing audience discovery? (with Rameez Tase) https://open.spotify.com/episode/6j6TDcanZj3RRZJP1Ykzcn?si=a6bbe65207e548a2 In this episode of the podcast, I speak with Rameez Tase about the applicability of panel data in the… May 9, 2022
Why in-app personalization, not fingerprinting, is the future of post-ATT advertising The term probabilistic attribution has been co-opted, somewhat cynically and disingenuously, as a synonym for mobile device fingerprinting. This is… May 4, 2022
Unpacking Alphabet’s Q1 2022 earnings (but mostly: YouTube) Alphabet reported its Q1 2022 earnings yesterday: its results were mostly mediocre, with the only meaningful bright spot being above-expected… April 27, 2022
Unpacking the DSA’s impact on digital advertising Early on Saturday morning, a trilogue negotiation between EU member states, the European Parliament, and the European Commission ended with… April 25, 2022
