Is consumer tech entering a new age of Dark Patterns? This guest post is written by Dr. Julian Runge, Visiting Scholar in the Marketing Department at Duke University's Fuqua School… April 20, 2022
Unpacking Google’s deprecation of the GAID and the Privacy Sandbox for Android https://open.spotify.com/episode/0amIngpLZ9dvbCPLUKhS9j?si=V-4tOvX6SWKN6TfwMeMkjQ In this episode of the Mobile Dev Memo podcast, I speak with Yevgeny Peres, the VP of Growth at… April 12, 2022
Will Facebook Audience Network take on the mobile ad networks? Back in August 2020, a few months after Apple revealed the App Tracking Transparency (ATT) privacy framework at its WWDC… April 11, 2022
Why did CPMs increase following App Tracking Transparency? A common question I field is: "If Apple's App Tracking Transparency (ATT) privacy policy degraded the efficacy of ads targeting,… March 7, 2022
The economics of advertising auctions https://open.spotify.com/episode/08VAn59caClIAbQqdh1f7A?si=e3e00073504d4649 In this episode of the Mobile Dev Memo podcast, I discuss the economics of advertising auctions with Garrett Johnson,… February 28, 2022
Unpacking Meta’s grim Q4 earnings Meta, née Facebook, saw its share price drop by more than 20% in after-hours trading after announcing its Q4 earnings… February 3, 2022
If personalized advertising is banned, who bears the cost? Money rain concept made of gold coins and white cloud on pink background Earlier this month, a bill was introduced… January 31, 2022
The best of MDM in 2021 In some respects, 2021 was a banner year for Mobile Dev Memo: its readership, measured in website pageviews and newsletter… December 27, 2021
Will advertising exist in the Metaverse? Defining the Metaverse is thorny. This is true at least in part because the companies most invested in it are… December 20, 2021
The perilous mythology of Brand Marketing for digital products A perennial debate within the world of digital marketing is the proper and optimal division of attention and resources to… November 29, 2021
