Unpacking Uber’s $1BN advertising business Uber, the ride-hailing and transportation company, officially launched an advertising division -- as well as a new, in-app advertising format… October 16, 2024
Podcast: The power of AI in game development (with Christoffer Holmgård) https://open.spotify.com/episode/6Yfba1FLuDekQkdfIjWc3O?si=935f7cdd8e7b47a0 My guest on this week's episode of the Mobile Dev Memo podcast is Christoffer Holmgård, the CEO and co-founder… October 16, 2024
Combating Misinformation in Business Analytics: Experiment, Calibrate, Validate This guest post is written by Dr. Julian Runge, an Assistant Professor of Marketing at Northwestern University, and William Grosso, the… October 14, 2024
How vulnerable is Google on Search? The Wall Street Journal reports that Google may see its share of the search advertising market drop below 50% in… October 9, 2024
Podcast: Consumer welfare and antitrust in tech (with Andrey Fradkin) https://open.spotify.com/episode/21KpRJtcARzIpH2KeJggEE?si=9b9200ca10fe43b0 My guest on this week's episode of the Mobile Dev Memo podcast is Andrey Fradkin, an Assistant Professor of… October 9, 2024
Epic v. Google remedies and Google’s commission calculus The judge in the Epic v. Google case issued an injunction yesterday that imposes several obligations on Google, which was… October 8, 2024
Understanding Adstock in marketing measurement Marketing efforts are often classified based on a timeline of expected impact. Consider the implication of "direct response" advertising versus… October 7, 2024
TikTok search ads and Amazon’s retail vulnerability TikTok has launched a keyword-targeted search ads product. From TikTok's blog post announcing the new Search Ads Campaign feature (emphasis… October 2, 2024
Podcast: Understanding the retail media landscape (with Andrew Lipsman) https://open.spotify.com/episode/1XVTU8mAo1wr9GbVLhLd9I?si=da3f84bf30224181 In this episode of the Mobile Dev Memo podcast, I speak with Andrew Lipsman, an independent analyst who covers… October 2, 2024
MDM Ad Week Happy Hour: October 7th Join Mobile Dev Memo for a happy hour on the first day of Ad Week in New York City! The… October 2, 2024
