Kamala Harris’ digital advertising blitz Kamala Harris' presidential campaign intends to deploy $370MM on advertising -- with $200MM dedicated to digital channels -- ahead of… September 4, 2024
Podcast: Mastering experimentation in consumer products (with Bill Grosso) https://open.spotify.com/episode/5oK8zzgFuYn2FZrepwbYxD?si=871ac5eab86e43f2 In this episode of the Mobile Dev Memo podcast, I speak with Bill Grosso, the CEO of Game Data… September 4, 2024
Amazon, the advertising behemoth Amazon reported $12.8BN in advertising revenue in Q2 2024. At 20%, Amazon's advertising revenue growth in the quarter was nearly… August 28, 2024
Podcast: AI’s impact on social media abuse (with Rob Leathern) https://open.spotify.com/episode/43AKGaGN5r2RGKRGQlBNoZ?si=ec6f4d9608bb47d9 In this episode of the Mobile Dev Memo podcast, I speak with Rob Leathern, a trust and safety and… August 28, 2024
Perplexity introduces advertising; exploring the AI-search incentive problem Perplexity, the AI-powered "answer engine" that responds to user queries with natural language summaries, will introduce an advertising product in… August 26, 2024
Meta’s shift to incrementality optimization Last week, Meta announced three meaningful upcoming additions to its advertising platform: incrementality-based conversion optimization, native integrations with third-party analytics… August 21, 2024
Podcast: Exploring the future of mobile ad measurement (with Barak Witkowski) https://open.spotify.com/episode/7HbqR7cOBYyoOoxXYFQWja?si=e32c78552807490c My guest in this episode of the Mobile Dev Memo podcast is Barak Witkowski, the Chief Product Officer of… August 21, 2024
X’s broken strategy with brand advertising A fascinating juxtaposition of advertising platform strategies surfaced last week between Reddit and X. On August 6th, X filed a… August 14, 2024
Podcast: How to launch an app (with Offer Yehudai) https://open.spotify.com/episode/2i8jSF5kWw1dzM52FIpDU1?si=0e7103bf0e094bc7 My guest on this episode of the Mobile Dev Memo podcast is Offer Yehudai, the CEO of Arya, a… August 14, 2024
Apple to developers: Heads I win, tails you lose (part 4) See also: Apple to Developers: Heads I win, tails you lose parts one, two, and three Apple updated its terms… August 9, 2024
