Original Content

Podcast: The Streaming Advertising Showdown (with Adam Epstein)

https://open.spotify.com/episode/1x7ffTaQhqmeizAM2Ppm1b?si=7be91564b90c483a In this episode of the Mobile Dev Memo podcast, I speak with Adam Epstein, the CEO and founder of…

Google to kill cookies with consent

Google yesterday announced that it no longer intends to deprecate third-party cookies in its Chrome browser. From its blog post,…

Netflix Q2 2024 earnings: ad-tier growth slows, strategic overhaul with advertising

Netflix reported its Q2 2024 earnings results last Thursday: $9.56BN in revenue (up 16.8%, year-over-year) and operating profit of $2.60BN for an…

Is Netflix’s advertising business a success?

Netflix introduced its ad-supported subscription tier in November 2022, just six months after signaling that it would pursue advertising as…

Podcast: Where’s the fraud line in programmatic advertising? (with Chris Kane)

https://open.spotify.com/episode/7bdQI9Dn5Wl5Zzh4xvuEIA?si=4b6d2b2a0d684f81 In this episode of the Mobile Dev Memo podcast, I speak with Chris Kane, the President of Jounce Media,…

Can mobile ad networks succeed beyond gaming?

A recurring objective for mobile gaming advertising networks has been to expand to non-gaming clients. The allure is obvious: broadening…

Podcast: The DMA, Personalized Advertising, and Digital Deglobalization

https://open.spotify.com/episode/6aFsnYdWfmFVQviHhbOXjn?si=19082525d221480f This episode of the Mobile Dev Memo podcast is a spoken essay and not an interview. In the episode,…

Netflix Games: mistakes and opportunities

Gamesindustry.biz broke the news last week that the Netflix executive responsible for the company's games business would move to a…

Podcast: Understanding AdAttributionKit (with David Philippson)

https://open.spotify.com/episode/5s65x3R5eLL4bp2XXNSKFJ?si=7b80ab68506a4208 My guest on this episode of the Mobile Dev Memo podcast is David Philippson, the founder and CEO of…

Meta’s “pay or okay” model violates the DMA

The European Commission (EC) today announced that it has found Meta's "pay or okay" model to be in violation of…