Why media mix modeling fails I've written extensively about media mix modeling (MMM) and its critical role in marketing measurement in the new privacy landscape.… June 27, 2024
Apple’s Private Cloud Compute and the business of privacy One of the features that Apple introduced at WWDC 2024 is Private Cloud Compute (PCC), a private computation environment that… June 26, 2024
Podcast: What is performance marketing? https://open.spotify.com/episode/3uLpYakDD5Evv1GkKz9CcS?si=a081524c22634804 MDM Canon is a new podcast series from Mobile Dev Memo in which co-hosts Eric Seufert and Stewart Johnson… June 26, 2024
Apple’s DMA compliance and the EC’s folly The European Commission (EC) today revealed that it has reached the "preliminary view" that Apple's App Store policies in the… June 24, 2024
Will Apple Intelligence break the app economy? Apple introduced Apple Intelligence, its much-anticipated, cross-device artificial intelligence platform, at WWDC 2024. Apple Intelligence integrates a number of AI-empowered… June 19, 2024
Podcast: The future of alternative app stores and payments (with Archie Stonehill) https://open.spotify.com/episode/4yz12xYo8CxyIBxCflRKAv?si=cJuiMmauRgWG6_xSN3i69Q My guest on this episode of the Mobile Dev Memo podcast is Archie Stonehill, the Head of Product at… June 19, 2024
Regulators apply fresh scrutiny to app store alternatives Japan's national legislature, the Diet, enacted a bill into law last week that will impose new restrictions and obligations on… June 18, 2024
AdAttributionKit: Unpacking Apple’s new ad attribution framework On Monday, hours before its annual WWDC conference started, Apple updated its documentation for a new advertising measurement framework: AdAttributionKit… June 12, 2024
Podcast: A Scientific Approach to Prompt Engineering (with Mike Taylor) https://open.spotify.com/episode/6lVFIoe5SioTv40HkxDwVA?si=9d5fe4836df94313 In this episode of the Mobile Dev Memo podcast, I speak with Mike Taylor, the co-author of a new… June 12, 2024
Apple wants to erase ads in Safari Edit, June 10: The existence of this feature was not acknowledged at WWDC. Apple Insider reports that Apple may introduce… June 6, 2024
