Mapping the post-ATT future of mobile free-to-play gaming Back in the summer of 2020, a month after Apple unveiled its App Tracking Transparency (ATT) privacy policy at its… November 16, 2022
TikTok and ATT The FT this week reported that TikTok has reduced its worldwide revenue targets by at least $2BN, from between $12-14BN… November 10, 2022
Twitter and the quality of brand advertising revenue The melodrama of Twitter's acquisition by a consortium of investors, led by Elon Musk, brings to the fore the commercial… November 9, 2022
Elon’s dilemma When he purchased Twitter via a consortium of investors, Elon Musk acquired a company that primarily makes money by selling… November 3, 2022
Integrating a Media Mix Model into a digital marketing workflow Interest in Media Mix Modeling (MMM) has been invigorated by new and more restrictive privacy norms that limit the availability… November 2, 2022
Meta Q3 2022 earnings: “Those who are patient and invest with us will end up being rewarded” Meta released its Q3 2022 earnings yesterday. The company reported revenue of $27.7BN, which represents a 4% decrease on a… October 27, 2022
SKAdNetwork 4.0 is live. What does that mean for mobile advertising? https://open.spotify.com/episode/5YtQSQzPADnRtecLjG6FRt?si=298ee8c4952045a6 In this episode of the Mobile Dev Memo Podcast, I speak with Alex Bauer, the Head of Product and… October 26, 2022
Alphabet Q3 2022 earnings: YouTube’s ad revenue declined for the first time Alphabet reported earnings yesterday: the company's entire advertising business shrank sequentially, from $56BN in Q2 2022 to $54BN in Q3… October 26, 2022
Apple to developers: social media post “boosts” must be IAPs, subject to platform fees Apple released iOS 16.1 to the public yesterday, and as part of that release, the company published eleven updates to… October 25, 2022
Snap misses on Q3 revenue, and its problem may not be the economy Snap released its Q3 2022 earnings yesterday: the company generated $1.13BN in revenue in the quarter, which represents 6% growth… October 21, 2022
