The problem with Snap Yesterday, Snap's CEO, Evan Spiegel, wrote a letter to staff declaring that the company would likely see revenue and EBITDA… May 24, 2022
Do advertisers care about bots? This week, Parag Agrawal, who recently succeeded Jack Dorsey to helm Twitter as CEO, published a thread explaining the company's… May 18, 2022
With its Audience product, is Shopify creating a Content-Fortress-as-a-Service? Yesterday, Shopify officially unveiled Shopify Audiences, a new product that allows Shopify Retailers to target relevant audiences using aggregated customer… May 11, 2022
Podcast: Is panel data the future of marketing audience discovery? (with Rameez Tase) https://open.spotify.com/episode/6j6TDcanZj3RRZJP1Ykzcn?si=a6bbe65207e548a2 In this episode of the podcast, I speak with Rameez Tase about the applicability of panel data in the… May 9, 2022
Why in-app personalization, not fingerprinting, is the future of post-ATT advertising The term probabilistic attribution has been co-opted, somewhat cynically and disingenuously, as a synonym for mobile device fingerprinting. This is… May 4, 2022
Podcast: Are ads in console games inevitable? (with Adam Lieb) https://open.spotify.com/episode/5utV0wN64NKq0P80WZmcWo?si=0384506dec5e4667 In this episode of the Mobile Dev Memo podcast, Adam Lieb and I discuss the prospects for advertising in… May 2, 2022
Unpacking Alphabet’s Q1 2022 earnings (but mostly: YouTube) Alphabet reported its Q1 2022 earnings yesterday: its results were mostly mediocre, with the only meaningful bright spot being above-expected… April 27, 2022
Unpacking the DSA’s impact on digital advertising Early on Saturday morning, a trilogue negotiation between EU member states, the European Parliament, and the European Commission ended with… April 25, 2022
Is consumer tech entering a new age of Dark Patterns? This guest post is written by Dr. Julian Runge, Visiting Scholar in the Marketing Department at Duke University's Fuqua School… April 20, 2022
Microsoft’s Xbox advertising ambitions Last week, Insider reported that Microsoft is in the exploratory stages of establishing an advertising platform for its Xbox console.… April 18, 2022
