AppLovin offers to merge with Unity: it’s musical chairs on mobile This morning, AppLovin announced that it has made a non-binding proposal to merge with Unity. Some headline details from the… August 9, 2022
The monetization trap I have previously written about a conceopt that I call The Growth Trap: a flawed product strategy in which teams… August 3, 2022
Apple robbed the mob’s bank, part 3 Last week, Apple announced that it will add two new advertising placements to the App Store: a featured placement on… August 1, 2022
Unpacking Meta’s Q2 2022 earnings: measurement still looms large Meta announced earnings two days ago. The company missed analyst expectations on revenue slightly, with $28.8BN in revenue versus expectations… July 29, 2022
Surviving the mobile marketing winter: customer unit economics This is the third installment in the Surviving the Mobile Marketing Winter series. For the previous two installments, see: Part… July 27, 2022
Podcast: What is an SSP? (with Liat Barer) https://open.spotify.com/episode/0NdyXFPXArCg5Dfp1hJPty?si=4d25c8030b83481b My guest on this episode of the Mobile Dev Memo podcast is Liat Barer, the VP of Product at Odeeo,… July 25, 2022
Unpacking Snap’s grim Q2 results and the difficult road ahead Snap reported disappointing Q2 2022 earnings results yesterday: the company missed analyst expectations on both topline revenue and profit, $1.11BN… July 22, 2022
Why mediation is the primary front in the mobile advertising wars post-ATT In-app bidding made true programmatic fulfillment and real-time yield optimization accessible to mobile publishers. The in-app bidding model (vs. the… July 20, 2022
The Economics of the Metaverse: a conversation with Matthew Ball I had the pleasure last week of speaking with Matthew Ball, a prolific writer, investor, and respected thinker in the… July 18, 2022
Why are Unity and ironSource merging? Today, Unity and ironSource announced that they will merge. Some highlights from the deal: ironSource is being valued at $4.4BN… July 13, 2022
