Original Content

Unpacking Google’s deprecation of the GAID and the Privacy Sandbox for Android

https://open.spotify.com/episode/0amIngpLZ9dvbCPLUKhS9j?si=V-4tOvX6SWKN6TfwMeMkjQ In this episode of the Mobile Dev Memo podcast, I speak with Yevgeny Peres, the VP of Growth at…

Will Facebook Audience Network take on the mobile ad networks?

Back in August 2020, a few months after Apple revealed the App Tracking Transparency (ATT) privacy framework at its WWDC…

The app economy’s Perestroika

As is becoming the norm in the frenetic, post-ATT mobile ecosystem, in the last two weeks, three important developments related…

Pyrrhic privacy

At least since Apple introduced the Intelligent Tracking Prevention (ITP) framework for its Safari browser back in 2017, it has…

Call for submissions: perspectives on privacy

Performance advertisers comprise the bulk of Mobile Dev Memo's audience. I have spent my career in roles spanning analytics, strategy,…

Gaming is upstream of all consumer tech

In the innocent, waning days of 2019 -- before COVID gripped the world, and before Apple unveiled its App Tracking…

Netflix already operates an ad network. Next stop: Content Fortress.

Netflix has historically dismissed the notion of an advertising-supported membership tier for its service. But last week, at Morgan Stanley’s…

Why did CPMs increase following App Tracking Transparency?

A common question I field is: "If Apple's App Tracking Transparency (ATT) privacy policy degraded the efficacy of ads targeting,…

The economics of advertising auctions

https://open.spotify.com/episode/08VAn59caClIAbQqdh1f7A?si=e3e00073504d4649 In this episode of the Mobile Dev Memo podcast, I discuss the economics of advertising auctions with Garrett Johnson,…

February 28, 2022

How Apple might break fingerprinting in iOS 16

One of the more puzzling aspects of Apple's rollout and enforcement of its App Tracking Transparency (ATT) privacy policy is…

February 21, 2022