Original Content

Podcast: Live from Las Vegas: What is the future of alternative payments on mobile?

https://open.spotify.com/episode/6NNteJfF9KWSxCBOqx72aM?si=28920524602d41ec This episode of the Mobile Dev Memo podcast was recorded live from the Mobile Apps Unlocked conference in Las…

Surviving the mobile marketing winter

Three forces, in combination, present immense challenges to performance marketers at the moment: Apple's App Tracking Transparency (ATT) privacy policy…

Podcast: Advertising strategy in a recession (with Maor Sadra)

https://open.spotify.com/episode/5KjVtgD867kMUCkENZVUBf?si=3344e10d07bf4947 In this episode of the MDM podcast, I speak with Maor Sadra, the CEO of INCRMNTAL and a returning…

App Tracking Transparency faces regulatory scrutiny

Two recent regulatory developments related to Apple's App Tracking Transparency (ATT) privacy policy are worth exploring. The first is the…

Why is Everything an Ad Network?

Back in November of last year, I attempted to unpack the then-nascent mass proliferation of advertising networks in a piece…

Podcast: Privacy Updates from WWDC 2022: SKAdNetwork expansion and Fingerprinting (with Alex Bauer)

https://open.spotify.com/episode/5P6B1o58gMXLSpziDaFzlG?si=1htihjEIRoCcRfd4SKGOtg My guest for this episode of the MDM Podcast is Alex Bauer, the Head of Product and Market Strategy…

Apple to Ad Tech: “Fingerprinting is Never Allowed”

It was generally anticipated that Apple would address the practice of fingerprinting at this year's WWDC, and on Thursday, in…

Is SKAdNetwork 4.0 a turning point for mobile advertising: Privacy with Purpose?

Apple's WWDC developer conference takes place this week: the keynote was held on Monday, and various developer-related sessions are being…

Mobile fingerprinting obstruction: what’s the potential impact?

When Apple's App Tracking Transparency (ATT) privacy policy was initially introduced nearly two years ago at WWDC 2020, most commentators…

Advertising strategy in a recession

Last week, I tweeted select slides from a presentation that I delivered to clients and to the Mobile Dev Memo…