Original Content

Podcast: What is an SSP? (with Liat Barer)

https://open.spotify.com/episode/0NdyXFPXArCg5Dfp1hJPty?si=4d25c8030b83481b My guest on this episode of the Mobile Dev Memo podcast is Liat Barer, the VP of Product at Odeeo,…

Unpacking Snap’s grim Q2 results and the difficult road ahead

Snap reported disappointing Q2 2022 earnings results yesterday: the company missed analyst expectations on both topline revenue and profit, $1.11BN…

Why mediation is the primary front in the mobile advertising wars post-ATT

In-app bidding made true programmatic fulfillment and real-time yield optimization accessible to mobile publishers. The in-app bidding model (vs. the…

The Economics of the Metaverse: a conversation with Matthew Ball

I had the pleasure last week of speaking with Matthew Ball, a prolific writer, investor, and respected thinker in the…

Why are Unity and ironSource merging?

Today, Unity and ironSource announced that they will merge. Some highlights from the deal: ironSource is being valued at $4.4BN…

Is TikTok’s honeymoon over?

Last month, Brendan Carr, the senior Republican on the Federal Communications Commission (FCC), published a letter addressed to both Apple…

Unpacking Meta’s pivot to an open graph and short-form video

TikTok is, demonstrably, Meta's most immediate competitive threat. In the company's Q4 2021 earnings call, Meta CEO Mark Zuckerberg mentions…

The DMA and the Content Fortress-ification of the app economy

Yesterday, the European Parliament approved the Digital Markets Act (DMA) and the Digital Services Act (DSA), two pieces of sister…

Surviving the mobile marketing winter: the Flight to Quality

For a primer on this topic, see: Surviving the mobile marketing winter Faced with deteriorating market conditions -- per my…

Playtika sells controlling stake: is mobile gaming undervalued?

Axios reports that Joffre, a tech-focused buyout fund, has agreed to acquire a controlling stake in mobile games publisher Playtika…