A brief history of privacy legislation In this episode of the Mobile Dev Memo podcast, I speak with Jessica Lee on the topic of digital privacy… December 14, 2022
Abandoning intuition: using Generative AI for advertising creative Of the various enterprise use cases served by Generative AI, none is perhaps more immediately actionable than advertising creative production.… December 7, 2022
Lose-Lose In the third installment of my Apple Robbed the Mob's Bank series, just before Apple introduced new ad placements into… November 30, 2022
Apple, Advertising, and Elon’s Agenda Elon Musk, Twitter's new owner, yesterday posted a series of tweets about Apple's App Store practices. In this series of… November 29, 2022
The state of eCommerce advertising and the impending eCommerce credit reckoning In this episode of the Mobile Dev Memo podcast, I speak with Taylor Holiday about the state of eCommerce advertising:… November 23, 2022
Mapping the post-ATT future of mobile free-to-play gaming Back in the summer of 2020, a month after Apple unveiled its App Tracking Transparency (ATT) privacy policy at its… November 16, 2022
TikTok and ATT The FT this week reported that TikTok has reduced its worldwide revenue targets by at least $2BN, from between $12-14BN… November 10, 2022
Twitter and the quality of brand advertising revenue The melodrama of Twitter's acquisition by a consortium of investors, led by Elon Musk, brings to the fore the commercial… November 9, 2022
Elon’s dilemma When he purchased Twitter via a consortium of investors, Elon Musk acquired a company that primarily makes money by selling… November 3, 2022
Integrating a Media Mix Model into a digital marketing workflow Interest in Media Mix Modeling (MMM) has been invigorated by new and more restrictive privacy norms that limit the availability… November 2, 2022
