Does digital advertising create demand? What role does digital advertising play in the adoption of mobile digital products? Does advertising motivate people to download apps… September 21, 2020
The right thing for the wrong reasons: the TikTok and WeChat ban On Friday, September 18th, the US Commerce Department announced what amounts to a ban of TikTok and WeChat in the… September 18, 2020
What will Google’s deprecation of GAID look like? Consensus opinion within the mobile advertising ecosystem suggests that Google will follow Apple's lead with IDFA deprecation and deprecate its… September 14, 2020
Apple is winning the war for control over iOS Two recent developments within the mobile ecosystem seemed independent of each other at first but now appear to be correspondent… September 10, 2020
Apocalypse Later: IDFA deprecation is delayed. Now what? In a developer update last week, Apple disclosed that the new privacy changes announced for iOS14 at this year's WWDC… September 7, 2020
Announcing the MDM Investment Syndicate To apply to join the MDM Investment Syndicate, fill out this form; To pitch your company to the MDM Investment… September 7, 2020
Why Apple should delay its iOS14 privacy features EDIT: On September 3rd, 2020, Apple confirmed that the new privacy guidelines coming to iOS14 would be delayed into 2021.… September 1, 2020
Analyzing Facebook’s iOS14 advertising changes After announcing last week that the company would completely abandon the IDFA for iOS14 advertising campaigns, Facebook released a FAQ… August 31, 2020
Facebook has abandoned the IDFA and may kill FAN for iOS. What’s next for mobile measurement? Facebook announced via its blog this morning that it is abandoning the IDFA, Apple's proprietary, device-level advertising identifier, in its… August 26, 2020
How does IDFA deprecation impact ad prices? One point that has been lost in the discussion surrounding Apple's decision to effectively deprecate the IDFA amidst the hectic… August 24, 2020
