How to Build and Scale successful apps without the IDFA I have developed a one-hour workshop that gives guidance on how app developers and advertisers can adjust to the new… July 27, 2020
IDFA deprecation is Facebook’s Sword of Damocles The impending privacy changes coming to the iOS 14 through the deprecation of the IDFA disproportionately harm companies that have… July 20, 2020
Why is Apple rebuilding the App Economy? What motivated Apple to deprecate the IDFA? In order to get there, it's important to try to understand what kind… July 13, 2020
Podcast: Surfing in a Squall: the future of mobile without an IDFA, with Maor Sadra In this episode of the Mobile Dev Memo podcast, I speak with Maor Sadra about why the deprecation of the… July 8, 2020
Dear Apple: These changes will improve SKAdNetwork for advertisers Dear Apple, The privacy protections you are implementing in iOS 14 are indisputably good for consumers: these changes will give… July 6, 2020
Introducing the Modern Mobile Marketing at Scale online course Modern Mobile Marketing at Scale was an in-person, 8-hour workshop that I presented in New York, San Francisco, and London… July 1, 2020
Apple killed the IDFA: A comprehensive guide to the future of mobile marketing Tremors from Apple's bombshell revelation at WWDC last week that the IDFA will effectively be killed continue to reverberate. iOS… June 29, 2020
Apocalypse Now: per WWDC, the IDFA is dead At Apple's WWDC event yesterday, a number of new privacy features were unveiled that will be rolled out to iOS… June 22, 2020
Three arguments against Apple anti-trust accusations Apple's App Store approval policies were placed under a public microscope last week when the executive team at Basecamp, the… June 22, 2020
Media mix models are the future of mobile advertising A recent theme that has seemed to reach critical mass within the milieu of the mobile ecosystem is that performance… June 15, 2020
