Why Apple should delay its iOS14 privacy features EDIT: On September 3rd, 2020, Apple confirmed that the new privacy guidelines coming to iOS14 would be delayed into 2021.… September 1, 2020
Analyzing Facebook’s iOS14 advertising changes After announcing last week that the company would completely abandon the IDFA for iOS14 advertising campaigns, Facebook released a FAQ… August 31, 2020
Facebook has abandoned the IDFA and may kill FAN for iOS. What’s next for mobile measurement? Facebook announced via its blog this morning that it is abandoning the IDFA, Apple's proprietary, device-level advertising identifier, in its… August 26, 2020
How does IDFA deprecation impact ad prices? One point that has been lost in the discussion surrounding Apple's decision to effectively deprecate the IDFA amidst the hectic… August 24, 2020
How to scale and optimize marketing spend with SKAdNetwork This article is partially adapted from my workshop, How to Build and Scale successful apps without the IDFA. The workshop… August 17, 2020
The Cuban Missile Crisis of mobile: Epic encourages off-platform purchases for Fortnite mobile EDIT: Apple has removed Fortnite from the App Store EDIT 2: Almost immediately following Fortnite's removal from the App Store,… August 13, 2020
How iOS14 might change consumer behavior on mobile In considering the monumental changes coming to the app economy with iOS 14 and its attendant deprecation of the IDFA,… August 10, 2020
What do TikTok and Grindr have in common? This past Friday, President Donald Trump told a press pool aboard Air Force One that he would take action to… August 3, 2020
Facebook: iOS 14 will hurt small businesses during COVID I received a fair amount of pushback to my recent column, IDFA deprecation is Facebook’s Sword of Damocles, much of… July 31, 2020
How might IDFA deprecation have minimal impact? In considering Apple's decision to effectively deprecate its advertising device identifier (IDFA) in the weeks since it was announced at… July 27, 2020
