Why did Epic publish Fortnite on Google Play? Earlier this week, Judge Yvonne Gonzalez Rogers of the United States District Court for the Northern District of California heard… September 30, 2020
Roblox is the next big games advertising platform The success of Roblox is hard to overstate: the developer behind the eponymously named game development and distribution platform raised… September 28, 2020
The IDFA is the hydrocarbon of the mobile advertising ecosystem Privacy violations by consumer technology companies and advertising platforms create negative societal externalities that go largely uncompensated for: deteriorating trust… September 23, 2020
Updated for iOS14: The Modern Mobile Marketing at Scale Online Course The Modern Mobile Marketing at Scale course has been updated to include a new module dedicated to iOS14. The module… September 21, 2020
Does digital advertising create demand? What role does digital advertising play in the adoption of mobile digital products? Does advertising motivate people to download apps… September 21, 2020
The right thing for the wrong reasons: the TikTok and WeChat ban On Friday, September 18th, the US Commerce Department announced what amounts to a ban of TikTok and WeChat in the… September 18, 2020
What will Google’s deprecation of GAID look like? Consensus opinion within the mobile advertising ecosystem suggests that Google will follow Apple's lead with IDFA deprecation and deprecate its… September 14, 2020
Apple is winning the war for control over iOS Two recent developments within the mobile ecosystem seemed independent of each other at first but now appear to be correspondent… September 10, 2020
Apocalypse Later: IDFA deprecation is delayed. Now what? In a developer update last week, Apple disclosed that the new privacy changes announced for iOS14 at this year's WWDC… September 7, 2020
Announcing the MDM Investment Syndicate To apply to join the MDM Investment Syndicate, fill out this form; To pitch your company to the MDM Investment… September 7, 2020
