Navigating the post-platform mobile future This is the third part in my three-part series on the future of mobile platforms. Part 1 is The current… November 9, 2020
Why doesn’t traffic trading work on mobile? Every so often, I'll hear a pitch for an idea that the presenter is convinced is novel: a traffic trade… November 6, 2020
The future of mobile content platforms This is the second article in a three-part series. For part one, see: The current war between Apple and Facebook,… November 2, 2020
The current war between Apple and Facebook This is the first article in a three-part series. For part two, see: The future of mobile content platforms. For… October 28, 2020
How to win with subscriptions on mobile https://open.spotify.com/episode/5DIuKqHF3tyYL4FUMITGRR?si=48JWh5ATSoyoNXrB1x2oZQ In this episode of the MDM podcast, I chat with Thomas Petit -- better known to those operating in… October 26, 2020
A 13-minute analysis of the anti-trust case against Google https://open.spotify.com/episode/31iJlVAH57zGuacUGKb2f2?si=W2iyjG6BQCGqm2LyIwtNXw MDM Podcast Episode 9 - A 13-minute analysis of the anti-trust case against Google I'm experimenting with a new… October 21, 2020
Facebook brings the mobile advertising industry to a standstill In late August, ahead of the then-impending iOS14 privacy restrictions that were originally planned to commence in mid-September but were… October 19, 2020
Two fundamental principles of operating an app store The commentary around the fight between Apple and the coalition that has been formed by Epic, Spotify, Deezer, et al… October 14, 2020
The danger of extending marketing payback windows Payback window analysis is a complex subset of digital marketing strategy that often goes under-resourced. Marketing payback windows dictate cash… October 12, 2020
Podcast: What does it mean to be a quantitative marketer? https://open.spotify.com/episode/2GHQmynGbkmLtiAO4SeMPh?si=AwiA7uKpR_KXVKE2RVc_lg In Episode 8 of the Mobile Dev Memo podcast, I speak with Conrad McGee-Stocks, the Director of Growth at… October 7, 2020
