OpenAI embraces the inevitable: ads come to ChatGPT Fata viam invenient. -Virgil OpenAI announced today that it will soon ("in the coming weeks") begin testing advertising in its… January 16, 2026
Podcast: Using AI for audience insights and analysis (with Francesco D’Orazio) https://open.spotify.com/episode/1j2KJfZyEM4ytlekdkhsbT?si=6dfc805cf62545e6 My guest on this week's episode of the podcast is Francesco D'Orazio, the President and Chief Product Officer at… January 14, 2026
Apple, Gemini, and the value of on-device AI As reported this week, Apple and Google have officially partnered to bring Google's Gemini foundation model to various Apple Intelligence features,… January 13, 2026
Google launches Universal Commerce Protocol, ads in AI Mode Yesterday, at the National Retail Federation (NRF) conference, Google unveiled several new eCommerce initiatives: Universal Commerce Protocol (UCP), an open… January 12, 2026
Reddit launches its answer to Advantage+ and PMax Reddit has launched Max Campaigns, its answer to Meta's Advantage+ and Google's Performance Max, into beta. From the company's press… January 7, 2026
Podcast: GenAI in CTV advertising (with Jonathan Moffie) https://open.spotify.com/episode/0qzCFZPY2NVorIQmMvadkZ?si=29c9f4cc9e554b6e My guest on this episode of the podcast is Jonathan Moffie, the Head of Agentic Product at Magnite, the… January 6, 2026
The experiment that broke the FTC’s case against Meta When U.S. District Judge James Boasberg ruled in Meta’s favor in the FTC's antitrust case last November (see my analysis… January 5, 2026
2026 predictions for mobile marketing This is the twelfth year for which I have published year-ahead predictions related to the mobile marketing and mobile gaming… December 30, 2025
Podcast: Understanding the Shopify Product Network (with Amanda Engelman) https://open.spotify.com/episode/0t4t73AajImnE40UtvF8gm?si=36d5ce3270a04e1a My guest on this week's episode of the podcast is Amanda Engelman, Shopify's Director of Product for Advertising. The… December 30, 2025
The best of MDM in 2025 One aspect of the content creation process that I treasure is the opportunity at year-end to reflect on what worked… December 24, 2025
