What will the next generation of app stores look like? Back in December, Epic, the creator of Fortnite, announced that it would launch a cross-platform app store this year to… January 28, 2019
The feeding frenzy on mobile Last week, in a research note to clients, Credit Suisse published a dramatic chart: global smartphone shipments are expected to… January 21, 2019
Visualizing the dynamic between LTV and Retention Showcasing how product retention impacts overall product LTV. One common mistake made in freemium product analysis is the conceptual unbundling… January 14, 2019
Is 2019 the year that influencer marketing grows up? This guest post was written by Adam Hadi, the VP of Marketing at Quidd For the past two years, the… January 7, 2019
2019 predictions for mobile marketing Previous predictions: 2018 predictions for mobile marketing, 2017 predictions for mobile marketing, 2016 predictions for mobile marketing To my mind, the headline… December 24, 2018
It’s impossible to saturate a marketing channel Marketers often confuse a limited total addressable market for channel saturation when faced with poor performance. When faced with degrading… December 17, 2018
Performance marketers shouldn’t care about Millennials One of the most unfortunate labels in marketing, used ubiquitously by journalists and keynote speakers alike, is that of the… December 10, 2018
Is Apple a monopoly because of its 30% App Store fee? Last week, the Supreme Court heard oral arguments in Apple v Pepper, a case that was originally filed back in 2011… December 3, 2018
Is it healthy for start-ups to spend so much money on user acquisition? Back in early October, Chamath Palihapitiya, the founder of Social Capital, the erstwhile venture capital firm turned technology holding company, penned… November 26, 2018
Monthly user churn is a terrible metric The monthly user churn metric masks fundamental problems with product growth. It's tempting for companies, especially smaller start-ups that are… November 19, 2018
