Can Snap make an Audience Network work? Snap, the company that publishes the Snapchat app, held a partner summit last Thursday at which it unveiled a number… April 8, 2019
User acquisition and systematic growth for consumer apps Last week, I appeared on the Deconstructor of Fun podcast to discuss user acquisition and systematic growth for consumer apps… April 1, 2019
Google’s Stadia could make app stores obsolete At this year's Game Developer Conference in San Francisco last week, Google finally pulled the curtain back on one of… March 25, 2019
Spotify vs. Apple Last week, Daniel Ek, the CEO of Spotify, published a blog post in which he revealed that the company has… March 18, 2019
What is a first-price auction? Last week, Google announced that it will transition Google Ad Manager (GAM), its ad platform, from a second-price to a… March 11, 2019
The problem with the 30% platform fee on mobile in three charts Last week, Apple announced that it will allow developers to discount in-app subscriptions on iOS to current and recent users… March 4, 2019
What is the size of the mobile gaming advertising market? No matter how it is valued, the size of the mobile games advertising market is enormous. Someone recently asked me… February 25, 2019
The State of the App Economy: 2019 and beyond Below is the presentation I gave at the Mobile Growth Summit in San Francisco on February 14th, 2019. The presentation… February 19, 2019
High growth, low growth, no growth: systematic growth with DAU replacement How to model growth programmatically using product retention curves. The Python Code used in this article can be found on… February 11, 2019
Breaking apart cohorts to optimize revenue The standard LTV curve projection is a useful tool for marketers that allows them to price campaigns with some conviction… February 4, 2019
