Why don’t large retailers advertise like D2C brands? Kantar Media, the data- and insights-oriented consulting division of WPP, earlier this month released a report that revealed that the… November 12, 2018
Understanding the limits to app virality Virality as a topic has been covered extensively on Mobile Dev Memo over the years; for a primer, see this… November 5, 2018
What to think when DAUs decrease but ARPUs increase Snap's latest earnings call catalyzed a precipitous drop in its stock price, which reached a 52-week low the day after… October 29, 2018
Using machine learning to automate mobile marketing budgets This guest post was written by Jacques Frisch, the director of digital marketing at Glovo, a Barcelona-based service-on-demand platform. A… October 22, 2018
It’s time to re-think A/B testing This guest post was written by Viktor Gregor, a Senior Data Scientist at Pixel Federation, the company behind the games… October 15, 2018
What is performance marketing? Performance marketing is not a specific advertising format or tactic. Rather, performance marketing is a framework for achieving systematic product… October 8, 2018
Sheryl Sandberg is right: metered access doesn’t scale Forbes published an exclusive interview last week with Brian Acton, one of the co-founders of WhatsApp, that produced a number… October 1, 2018
How does LTV / CAC fit into a growth strategy? The LTV / CAC ratio is not helpful at a global level -- it needs to be represented in a… September 24, 2018
Strategy must precede media buying in mobile advertising One mystifyingly common mis-step that mobile developers make in attempting to grow a user base is spending meaningful money on… September 17, 2018
Optimizing growth: the “leaky bucket” isn’t an early-stage retention problem The user onboarding funnel, or FTUE, tends to receive the majority of optimization attention from product managers and data analysts… September 10, 2018
