As Glu’s stock price soars, its Crowdstar acquisition looks prescient Back in November of 2016, mobile games developer and publisher Glu made a three-part announcement: that it had promoted former… September 4, 2018
Why Apple and Google won’t eliminate their 30% platform fees It was revealed last week that Netflix has been running a test since June in selected markets in which iOS… August 27, 2018
5 tips for managing mobile marketing agencies One tactic that many app developers use to obviate the "chicken and egg" problem with mobile user acquisition is to… August 20, 2018
Fortnite skipping Google Play won’t disrupt the status quo on mobile Epic Games dropped a bombshell on the mobile industry two weeks ago when it confirmed that Fortnite, its battle royale… August 13, 2018
Measuring advertising incrementality using Ghost Ads Ghost ads measurement allows advertisers to understand whether their advertising spend is producing incremental revenue. Incrementality is the measurement of… August 6, 2018
The mobile app economy’s second act An altogether predictable fate has seized the mobile app economy and, more broadly, mobile: it has become boring. Or, at… July 30, 2018
Legal sports betting and its impact on mobile In the 4th episode of the Mobile Dev Memo podcast, I speak with Matt Restivo, the Chief Product Officer at… July 23, 2018
The missing pillar of user data on mobile This guest post was contributed by Jonathan Raveh, the Director of Growth & Partnerships at Neura Mobile is no longer the… July 16, 2018
The importance of Facebook shuttering tbh 9 months after acquiring it Last Monday, Facebook announced that it was shuttering three products as a result of "low usage": Moves, a fitness tracking… July 9, 2018
The Google Play algorithm change and the peril of ASO Last week, word began circulating within the mobile games development community that many developers had experienced a sudden and dramatic… July 2, 2018
