Is consumer tech entering a new age of Dark Patterns? This guest post is written by Dr. Julian Runge, Visiting Scholar in the Marketing Department at Duke University's Fuqua School… April 20, 2022
Unpacking Google’s deprecation of the GAID and the Privacy Sandbox for Android https://open.spotify.com/episode/0amIngpLZ9dvbCPLUKhS9j?si=V-4tOvX6SWKN6TfwMeMkjQ In this episode of the Mobile Dev Memo podcast, I speak with Yevgeny Peres, the VP of Growth at… April 12, 2022
Pyrrhic privacy At least since Apple introduced the Intelligent Tracking Prevention (ITP) framework for its Safari browser back in 2017, it has… March 28, 2022
Call for submissions: perspectives on privacy Performance advertisers comprise the bulk of Mobile Dev Memo's audience. I have spent my career in roles spanning analytics, strategy,… March 28, 2022
Why did CPMs increase following App Tracking Transparency? A common question I field is: "If Apple's App Tracking Transparency (ATT) privacy policy degraded the efficacy of ads targeting,… March 7, 2022
How Apple might break fingerprinting in iOS 16 One of the more puzzling aspects of Apple's rollout and enforcement of its App Tracking Transparency (ATT) privacy policy is… February 21, 2022
RIP GAID: Privacy Sandbox is coming to Android. What advertisers need to know. This morning, Google announced plans to bring a Privacy Sandbox effort to Android. Google's original Privacy Sandbox initiative was introduced… February 16, 2022
Unpacking Meta’s grim Q4 earnings Meta, née Facebook, saw its share price drop by more than 20% in after-hours trading after announcing its Q4 earnings… February 3, 2022
Digital Privacy Is Now An Unstoppable “Three Body Problem” This guest post is written by Myles Younger, a former ad tech entrepreneur who now serves as a Senior Director… November 17, 2021
The problem with App Annie (or: is the Wild West of Mobile being tamed?) Last week, the US SEC brought an action against App Annie and its former CEO, Bertrand Schmitt. The SEC stated… September 20, 2021
