ATT, one month in: the iOS 14.6 adoption rate with Alex Bauer of Branch (ep. 3 of 3) In this third and final episode of ATT, One Month In, I speak with Alex Bauer of Branch about the… June 3, 2021
ATT, one month in: SKAdNetwork standards with Paul Bowen of AlgoLift (ep. 2 of 3) This is the second episode of ATT, One Month In, which is a podcast series that aims to provide advertisers… May 31, 2021
Why is Apple slow-rolling iOS 14.5 adoption? This week, mobile measurement firm Branch Metrics released data from their network related to the adoption of variants of iOS… May 27, 2021
ATT, one month in: privacy thresholds with Rich Jones of Dataseat (ep. 1 of 3) Today I am publishing the first episode in a three-part podcast series called "ATT, one month in" that will report… May 26, 2021
What is Federated Learning in digital advertising? Federated learning -- like differential privacy, which I discussed in a previous article -- is a concept that has garnered… May 24, 2021
iOS 14: How to prevail in Q2 2021 In light of the release of iOS 14.5, in which Apple's new App Tracking Transparency privacy framework will be enforced,… May 17, 2021
Apple robbed the mob’s bank Last week, Apple introduced a new ad unit to the App Store: a paid placement on its Search page. Rumors… May 10, 2021
“Mobile advertising spend can’t just disappear” One refrain I hear often as a defense of various businesses in light of the risk posed by Apple's App… May 3, 2021
The end of the beginning on mobile: ATT is enforced next week Today, at its Spring Loaded product event, Apple announced that iOS 14.5 will be made available to consumers in the… April 20, 2021
ATT opt-in rates are irrelevant Mobile attribution company Appsflyer last week published optimistic data regarding App Tracking Transparency opt-in rates: the average opt-in rate the… April 12, 2021
