Privacy

SKAdNetwork 4.0 is live. What does that mean for mobile advertising?

https://open.spotify.com/episode/5YtQSQzPADnRtecLjG6FRt?si=298ee8c4952045a6 In this episode of the Mobile Dev Memo Podcast, I speak with Alex Bauer, the Head of Product and…

October 26, 2022

Kroger and Albertsons are merging because Everything is an Ad Network

On Friday, grocery retailers Kroger and Albertsons announced that the two companies have entered into a definitive merger agreement. Kroger…

October 17, 2022

The inevitability of widespread ad load increases

One of the ironies of increasingly stringent digital privacy controls: they might result in a consumer online experience in which…

October 12, 2022

Will SKAdNetwork 4.0 finally kill device fingerprinting?

I've written extensively about the practice of device fingerprinting, but especially its rampant and near ubiquitous use in the aftermath…

October 5, 2022

SKAdNetwork 4.0: what problems does it solve?

Apple unveiled SKAdNetwork 4.0 at WWDC in June: the next iteration of Apple's privacy-safe advertising measurement framework is scheduled to…

September 28, 2022

Spotify’s Q2 results suggest ATT outweighs macroeconomic weakness

In an interview on Stratechery last month, I made a comment that I left unsubstantiated and that a number of…

September 22, 2022

Google’s PMax, Meta’s Advantage+, and the logic of total advertising automation

Late last year, Google launched its Performance Max (referred to as PMax) campaign strategy out of beta, making it available…

August 31, 2022

Why you should spend more with fewer networks in a privacy-centric world

This guest post is written by Rich Jones, the Head of Product at Dataseat, a mobile-first DSP that was recently…

August 22, 2022

Apple robbed the mob’s bank, part 3

Last week, Apple announced that it will add two new advertising placements to the App Store: a featured placement on…

The DMA and the Content Fortress-ification of the app economy

Yesterday, the European Parliament approved the Digital Markets Act (DMA) and the Digital Services Act (DSA), two pieces of sister…