The inevitability of widespread ad load increases One of the ironies of increasingly stringent digital privacy controls: they might result in a consumer online experience in which… October 12, 2022
Will SKAdNetwork 4.0 finally kill device fingerprinting? I've written extensively about the practice of device fingerprinting, but especially its rampant and near ubiquitous use in the aftermath… October 5, 2022
SKAdNetwork 4.0: what problems does it solve? Apple unveiled SKAdNetwork 4.0 at WWDC in June: the next iteration of Apple's privacy-safe advertising measurement framework is scheduled to… September 28, 2022
Spotify’s Q2 results suggest ATT outweighs macroeconomic weakness In an interview on Stratechery last month, I made a comment that I left unsubstantiated and that a number of… September 22, 2022
Google’s PMax, Meta’s Advantage+, and the logic of total advertising automation Late last year, Google launched its Performance Max (referred to as PMax) campaign strategy out of beta, making it available… August 31, 2022
Why you should spend more with fewer networks in a privacy-centric world This guest post is written by Rich Jones, the Head of Product at Dataseat, a mobile-first DSP that was recently… August 22, 2022
Apple robbed the mob’s bank, part 3 Last week, Apple announced that it will add two new advertising placements to the App Store: a featured placement on… August 1, 2022
The DMA and the Content Fortress-ification of the app economy Yesterday, the European Parliament approved the Digital Markets Act (DMA) and the Digital Services Act (DSA), two pieces of sister… July 6, 2022
App Tracking Transparency faces regulatory scrutiny Two recent regulatory developments related to Apple's App Tracking Transparency (ATT) privacy policy are worth exploring. The first is the… June 16, 2022
Why is Everything an Ad Network? Back in November of last year, I attempted to unpack the then-nascent mass proliferation of advertising networks in a piece… June 15, 2022
