The LTV metric isn’t dead. Here’s why. LTV is still a relevant and functional metric for marketers in 2019. This guest post was written by Kate Minogue,… June 24, 2019
Would your business survive the elimination of the IDFA? Apple made two announcements at its annual developers' conference, WWDC, last Monday that caused mobile marketers to take pause. These… June 10, 2019
Introducing QuantMar, a knowledge-sharing website for performance marketers Today I am pleased to announce the launch of QuantMar, a knowledge-sharing and Q&A website for performance marketers. The premise… June 3, 2019
It’s time to retire the LTV metric The LTV metric is only partially useful to modern mobile marketers. For many mobile advertisers, the LTV / CAC ratio… May 20, 2019
Optimizing advertising spend with the Blended Same-Month Return metric One of the difficult aspects of managing large marketing budgets is reconciling the urge to measure everything on the basis… May 6, 2019
A/B testing can kill product growth A/B testing can lead to suboptimal outcomes when marketing inputs are not considered. In hearing from most consumer product growth… April 22, 2019
User acquisition and systematic growth for consumer apps Last week, I appeared on the Deconstructor of Fun podcast to discuss user acquisition and systematic growth for consumer apps… April 1, 2019
What is a first-price auction? Last week, Google announced that it will transition Google Ad Manager (GAM), its ad platform, from a second-price to a… March 11, 2019
High growth, low growth, no growth: systematic growth with DAU replacement How to model growth programmatically using product retention curves. The Python Code used in this article can be found on… February 11, 2019
Breaking apart cohorts to optimize revenue The standard LTV curve projection is a useful tool for marketers that allows them to price campaigns with some conviction… February 4, 2019
