The big economy of small advertisers In July 2020, more than 1,000 advertisers joined a boycott of Facebook's advertising platform organized by a group of civil… April 3, 2024
The retail media measurement nightmare In November 2021, I articulated the Everything is an Ad Network thesis: that a more restrictive privacy environment would create… March 27, 2024
Can every ad platform build a PMax? Business Insider reports that Apple is developing an end-to-end advertising automation solution similar to Google's Performance Max (PMax) and Meta's… March 20, 2024
Privacy Manifests clarified: tracking domains blocked Apple released the documentation for its Privacy Manifests feature last week. Privacy Manifests were announced at WWDC 2023 and serve… March 19, 2024
Apple’s DMA concession: good news for developers Apple published an update to its EU App Store Developer Guidelines yesterday. As part of the update, Apple has changed… March 13, 2024
The open web is whistling past the graveyard Earlier this year, Google initiated the rollout of its long-awaited deprecation of third-party cookies in Chrome. In this introductory phase,… March 12, 2024
Apple’s collision course with the European Commission Epic Games yesterday revealed that Apple has terminated its EU developer account, which it had intended to use to publish… March 7, 2024
AppLovin’s Ascent AppLovin reported its Q4 2023 earnings last month: the company saw 88% year-over-year revenue growth in its software (advertising) platform… March 6, 2024
Reddit advertising and the limitations of contextual targeting Reddit filed its Form S-1 last week, signaling its intention to pursue an IPO. The document makes plain the foundation… February 28, 2024
Can advertisers rely on IP addresses? Two weeks ago, Google updated the GitHub documentation for its proposed IP Protection tool to clarify that, in order to… February 21, 2024
