Is Netflix’s advertising business a success? Netflix introduced its ad-supported subscription tier in November 2022, just six months after signaling that it would pursue advertising as… July 17, 2024
Can mobile ad networks succeed beyond gaming? A recurring objective for mobile gaming advertising networks has been to expand to non-gaming clients. The allure is obvious: broadening… July 10, 2024
Netflix Games: mistakes and opportunities Gamesindustry.biz broke the news last week that the Netflix executive responsible for the company's games business would move to a… July 3, 2024
Apple’s Private Cloud Compute and the business of privacy One of the features that Apple introduced at WWDC 2024 is Private Cloud Compute (PCC), a private computation environment that… June 26, 2024
Will Apple Intelligence break the app economy? Apple introduced Apple Intelligence, its much-anticipated, cross-device artificial intelligence platform, at WWDC 2024. Apple Intelligence integrates a number of AI-empowered… June 19, 2024
Regulators apply fresh scrutiny to app store alternatives Japan's national legislature, the Diet, enacted a bill into law last week that will impose new restrictions and obligations on… June 18, 2024
AdAttributionKit: Unpacking Apple’s new ad attribution framework On Monday, hours before its annual WWDC conference started, Apple updated its documentation for a new advertising measurement framework: AdAttributionKit… June 12, 2024
Snap, Pinterest, and the rising tide in advertising Snap and Pinterest saw advertising revenue growth rates accelerate meaningfully in Q1 2024 as Meta's growth moderated. The companies credited… June 5, 2024
Why did SKAdNetwork fail? SKAdNetwork 4.0, an update to Apple's native app install attribution framework, was introduced two years ago at WWDC 2022. SKAdNetwork… May 29, 2024
AI Overviews and the future of Google Search Last week, Google announced at its Google I/O product showcase that it has introduced a new feature called AI Overviews… May 22, 2024
