Mobile gaming’s haves and have-nots Last month, the CEO of Scopely, the developer behind the mobile game MONOPOLY GO!, revealed performance metrics for the title… April 17, 2024
Apple’s privacy “nuclear option” Since Apple revealed its App Tracking Transparency (ATT) privacy policy at WWDC in 2020, speculation around any new privacy initiatives… April 10, 2024
Using cohort ages for product optimization It's tempting to view a product's user base as a monolith, naturally leading to the circulation of DAU graphs within… April 4, 2024
The big economy of small advertisers In July 2020, more than 1,000 advertisers joined a boycott of Facebook's advertising platform organized by a group of civil… April 3, 2024
The retail media measurement nightmare In November 2021, I articulated the Everything is an Ad Network thesis: that a more restrictive privacy environment would create… March 27, 2024
Can every ad platform build a PMax? Business Insider reports that Apple is developing an end-to-end advertising automation solution similar to Google's Performance Max (PMax) and Meta's… March 20, 2024
Privacy Manifests clarified: tracking domains blocked Apple released the documentation for its Privacy Manifests feature last week. Privacy Manifests were announced at WWDC 2023 and serve… March 19, 2024
Apple’s DMA concession: good news for developers Apple published an update to its EU App Store Developer Guidelines yesterday. As part of the update, Apple has changed… March 13, 2024
The open web is whistling past the graveyard Earlier this year, Google initiated the rollout of its long-awaited deprecation of third-party cookies in Chrome. In this introductory phase,… March 12, 2024
Apple’s collision course with the European Commission Epic Games yesterday revealed that Apple has terminated its EU developer account, which it had intended to use to publish… March 7, 2024
