2024 predictions for mobile gaming 2024 is the ninth year for which I am publishing predictions about the mobile gaming market: for previous editions, see… January 10, 2024
2024 predictions for mobile marketing I have published year-ahead prediction posts, for both the mobile gaming market and the practice of mobile marketing, since 2013.… January 3, 2024
Temu’s impact on social media advertising prices Temu is an online shopping marketplace that launched in the United States in September 2022 and in other Western markets… December 20, 2023
Epic v. Google and the future of alternative app payments A jury found Google guilty of infringing anti-trust law on Monday, determining that the company systematically suppressed competition in the… December 13, 2023
Why aren’t MMPs included in Apple’s Required Privacy Manifests SDK list? Last week, without much fanfare, Apple released a list of SDKs that must generate Privacy Manifest files to be included… December 11, 2023
Generative AI, radical personalization, and personal value functions Product personalization is a commanding theme within the digital economy. To my mind, two catalysts have emerged that not only… December 6, 2023
First-party data and the new Walled Compounds At a conceptual level, commercially valuable advertising targeting requires two assets, with the utility of each increasing in direct proportion… November 29, 2023
The three conversion funnels of a digital product A digital product experience is often perceived as a singular engagement funnel, beginning with the user's first interaction with a… November 22, 2023
Amazon’s advertising partnerships with Meta and Snap Last week, news of an advertising partnership between Amazon and Meta surfaced and was quickly confirmed by Amazon. I hesitated… November 15, 2023
Brand strategy in an information war Meta, Snap, and Pinterest each offered commentary on the impact on their businesses of the current tumult in the Middle… November 14, 2023
