Paid Content

Unpacking Amazon’s potential foray into ad-supported streaming with Prime Video

The WSJ reported yesterday that Amazon is considering introducing an ad-supported subscription tier for its Prime Video streaming service. From…

Did Apple kill fingerprinting with Privacy Manifests?

Apple made no significant announcements related to privacy at its WWDC keynote yesterday. But WWDC is a week-long event with…

What ad products might Apple announce at WWDC 2023?

Apple's WWDC developer conference takes place next Monday. And while speculation around new product releases at WWDC is predominantly focused…

Generative AI, advertising, and hidden personas

Last week, WPP, the world's largest advertising agency, announced a partnership with NVIDIA that will empower advertising creative production through…

Meta’s $1.3BN fine and the data diffusion problem

Meta was issued with a record-breaking $1.3BN fine this week by the Irish DPC, Ireland's digital privacy authority, over its…

Considering Netflix’s 5MM ad-supported MAU

Netflix held its advertising upfront presentation to advertisers yesterday (the event was delivered virtually as a result of the WGA…

The inflationary impact of AI-generated ad creative

Last week, Meta unveiled its AI Sandbox: a suite of generative AI tools designed to assist advertisers with creative production.…

Unpacking Meta’s changes to its AEM measurement framework

Last week, Meta announced a few substantial changes to its Aggregated Event Measurement (AEM) framework in an email to advertisers:…

AppLovin Q1 earnings: has the mobile games market stabilized?

AppLovin reported Q1 2023 results yesterday: the company reported $715MM in overall revenue, $10MM above the high end of its…

Interpreting Airbnb’s shift away from performance marketing

Airbnb's decision to scale down spend on performance marketing serves as a fascinating case study in operational flexibility and experimentation.…