How to train your CFO (about probabilistic measurement) One of the most awkward conversations any marketer will have is when they are asked by their CFO to explain… October 11, 2023
The best and highest use of customer attention Within the context of digital products, customer attention can be viewed as a commodity. Attention can be sold in a… October 4, 2023
Search defaults and the economics of search advertising revenue sharing In 2020, the Department of Justice filed an antitrust lawsuit against Google, alleging that the company abused its dominant position… October 3, 2023
The Jenga Tower principle in modern performance marketing The new privacy landscape has exerted limitations on the volume and granularity of conversion data available to both advertisers and… September 27, 2023
Amazon’s introduction of advertising to Prime Video Last week, Amazon announced that it will introduce advertising to its Prime Video streaming service. From its press release: To… September 25, 2023
Is advertising the bear case for Instacart? Instacart began trading on the NASDAQ exchange yesterday. The company had filed its S-1 form with the SEC in late… September 20, 2023
Unity introduces per-install engine fees Unity, the company that operates the cross-platform Unity3D game development engine, announced today in a blog post that it will… September 12, 2023
The Privacy Sandbox Paradox Google announced in a blog post yesterday that Privacy Sandbox, its suite of privacy-focused advertising targeting and measurement tools, has… September 8, 2023
The social media bifurcation Two forces are currently imposing broad, transformational change on the social media space: Data privacy restrictions, imposed either by platforms… September 6, 2023
The great streaming squeeze Earlier this month, Disney announced two important and impending changes to its Disney+ and Hulu streaming services: Starting on October… August 30, 2023
