Google’s PMax, Meta’s Advantage+, and the logic of total advertising automation August 31, 2022 · Eric Benjamin Seufert
Ads in streaming, differential pricing, and the pursuit of ARPU August 24, 2022 · Eric Benjamin Seufert
Why you should spend more with fewer networks in a privacy-centric world August 22, 2022 · Eric Benjamin Seufert
AppLovin offers to merge with Unity: it’s musical chairs on mobile August 9, 2022 · Eric Benjamin Seufert
Unpacking Meta’s Q2 2022 earnings: measurement still looms large July 29, 2022 · Eric Benjamin Seufert
Why mediation is the primary front in the mobile advertising wars post-ATT July 20, 2022 · Eric Benjamin Seufert
The Economics of the Metaverse: a conversation with Matthew Ball July 18, 2022 · Eric Benjamin Seufert
Playtika sells controlling stake: is mobile gaming undervalued? June 28, 2022 · Eric Benjamin Seufert
Podcast: Live from Las Vegas: What is the future of alternative payments on mobile? June 27, 2022 · Eric Benjamin Seufert
