Google’s free-to-play decision could rock the app economy Update: After this post was published, Google changed the label of the Top Free Apps chart in EU countries to read, simply,… July 21, 2014
3 Reasons why Kim Kardashian: Hollywood has exploded On June 25th, Glu Mobile, the mobile gaming developer and publisher behind Deer Hunter Reloaded, released Kim Kardashian: Hollywood to… July 14, 2014
Five common freemium app marketing mistakes The following is a presentation I gave at the Israeli Mobile Summit in June 2014. Five common freemium app marketing… July 7, 2014
The benefits of low conversion in freemium A freemium product’s monetization profile is, essentially, dictated by its conversion rate and total addressable market. In a marketplace vacuum, given… June 30, 2014
Dealing with “whales” in freemium data analysis The presence of “whales”, or highly-monetizing users (HMUs), in a freemium product’s user base often leads to analytical confusion. Contrasted… June 16, 2014
Analyzing free-to-play games development: the Game / Team Clock (This is a guest post by Raul Aliaga, a senior game designer and producer. You can read more from Raul… June 9, 2014
Low conversion in free-to-play is a feature, not a bug An article excoriating the supposed plague that is free-to-play made the rounds recently, citing engagement statistics from Swrve's April report… May 12, 2014
The Freemium Codex Freemium, as a business model, is not fairly well defined from an academic perspective -- that is, its application to,… May 5, 2014
Avoiding Simpson’s paradox in data analysis Simpson's paradox is a statistical phenomenon in which a population, comprised of different sub-populations (“classes”) with differing statistical properties, exhibits… April 28, 2014
Launching a free-to-play game: Ladder vs. Trampoline In my recent GDC presentation, I introduced the terms “Ladder launch” and “Trampoline launch” within the context of globally launching… April 7, 2014
