Crossy Road: A case study in mobile ad monetization Crossy Road is a mobile game published to the App Store on November 20th, 2014 (and later on Google Play… April 13, 2015
Problems with A/B testing in mobile marketing A/B testing in app development (and in general) is a controversial subject; despite the data-oriented nature of app development, a common criticism of the… April 6, 2015
Portfolio dynamics for mobile games App Annie recently published a very interesting study that examines the success of three different portfolio strategies as relates to… February 9, 2015
Trivia Crack: A case study in virality Trivia Crack is a mobile trivia game released globally by Argentinian game developer Etermax in October 2013. The game suddenly… January 26, 2015
The winner-takes-all nature of the app economy in one graphic The holiday season is a frantic and lucrative time for the entire mobile ecosystem: Amazon announced that nearly 60% of its customers… January 5, 2015
Cross-promotion in Candy Crush Soda Saga On Tuesday, November 11th, King Limited globally launched its latest mobile match-3 game, Candy Crush Soda Saga (CCSS). The game ascended… December 8, 2014
Presentation: Winner Takes All: App Discovery, Quality, and the App Economy Embedded below is the presentation I gave at the most recent LTV > CPI event, entitled Winner Takes All: Discoverability, Quality,… November 24, 2014
The importance of Facebook Messenger’s 500MM users On November 10th, Facebook publicly announced that its stand-alone Messenger app has grown to more than 500 million users. Messenger was… November 17, 2014
South Park, freemium, and pop psychology South Park set its sights on the freemium gaming industry in its November 5th episode, entitled "Freemium isn't Free". The… November 10, 2014
App trials, data plans, and Google Play revenues Technology news site The Information reported last week (paywall) that Google is considering the introduction of “app trials” to Google Play,… October 13, 2014
