Performance Marketing

2017 predictions for mobile gaming

(Previous predictions: 2016 predictions for mobile gaming, 2015 predictions for mobile gaming, 2014 predictions for mobile gaming, 2013 predictions for mobile gaming) 2017…

January 2, 2017

Top Mobile Dev Memo posts of 2016

As the door closes on 2016 and the prospects of 2017 begin to materialize, it's interesting to look back on…

December 26, 2016

2017 predictions for mobile marketing

See first: 2016 predictions for Mobile Marketing In terms of industry headline value, possibly the two most intriguing mobile advertising developments…

December 19, 2016

App Discovery is Broken. Here’s How to Fix it.

This is a guest post by Gabe Kwakyi, the CEO of Incipia, a Detroit-based full-service app agency, and an active…

December 14, 2016

Modeling video ad effectiveness on mobile

In September, it was revealed that Facebook had been supplying video advertisers with inflated metrics around average advertisement view time:…

December 12, 2016

The Balkanization of the app economy

Last week, Facebook rolled out its Instant Games offering, which allows Facebook Messenger users to load games more or less…

December 5, 2016

Ad monetization design patterns in F2P games

I gave the below presentation, entitled Ad Monetization Design Patterns in Free-to-Play Games, at Casual Connect Tel Aviv in October…

November 28, 2016

The Power Triad of Resonance for Mobile Games

For many mobile gaming developers, marketing is the operational and practical bottleneck that most profoundly aggravates a project's commercial viability. Distribution…

November 21, 2016

Live Video and Instant Games: Facebook’s evolved ad strategy

Facebook's Q3 2016 earnings report, released last week, was yet another impressive showing of continued growth (in both user base…

November 7, 2016

How to hire for Mobile User Acquisition roles

Mobile user acquisition roles are notoriously difficult to hire for: the field is fairly young, it spans multiple disciplines, and…

October 31, 2016