Snap Q1 earnings: the best way out is always through Snap reported Q1 2023 earnings last Thursday. The company missed expectations on topline revenue, DAU, and ARPU, with revenue down… May 1, 2023
Meta Q1 earnings: can AI overcome ATT? Meta reported Q1 2023 earnings last night: with a considerable outperformance of analyst expectations, the company delivered $28.65BN versus analyst… April 27, 2023
Alphabet Q1 earnings: Search returns to growth, YouTube down 3% Alphabet announced its Q1 2023 earnings yesterday. Total revenue grew 3% year-over-year to $69.7BN (6% on a constant-currency basis). Overall… April 26, 2023
The Epic v. Apple appeal decision will change very little Yesterday, the Ninth Circuit Court of Appeals issued a decision in Apple's appeal of the Epic v. Apple lawsuit outcome,… April 25, 2023
Meta’s ad spend glitch and the risks of marketing automation This weekend, a "glitch" (or choose your synonym: bug, error, irregularity, etc.) caused Meta's ads platform to behave unexpectedly. I… April 24, 2023
Interpreting the results of Google’s Privacy Sandbox test Earlier this week, Google published results from an experiment it ran to evaluate the performance of features from its Privacy… April 21, 2023
Netflix Q1 earnings: sequential ARPU decline in UCAN, ad economics strong Netflix announced Q1 2023 earnings yesterday: the company's results were mixed, with subscriber growth of 1.75MM and revenue of $8.16BN… April 19, 2023
Privacy, Digital Deglobalization, and the Three Internets The concept of "the three internets," represented by the digital ecosystems encircled by regulatory borders erected by the United States,… April 19, 2023
Podcast: The post-ATT eCommerce landscape (with Rishabh Jain) In this episode of the Mobile Dev Memo podcast, I speak with Rishabh Jain, the CEO and co-founder of FERMÀT,… April 18, 2023
Last-click attribution, deterministic measurement, and Wittgenstein’s ruler When a marketing team tells me that it can measure advertising contribution deterministically at the level of an individual user… April 13, 2023