Original Content

Getting ML-Based App Personalization Right: The Engagement Engineering Framework

This guest post is written by Dr. Julian Runge, an Assistant Professor of Marketing at Northeastern University who specializes in…

February 21, 2023

Social media subscriptions and the internet’s grand bargain

As a rebuttal to the "if you don't pay for the product..." aphorism, I propose that social media platforms engage…

February 20, 2023

The necessity of Shopify Audiences

Shopify announced Q4 2022 earnings on Wednesday: while the company's revenue grew by 26% to $1.7 billion on a year-over-year…

February 17, 2023

The Trade Desk Q4 earnings: what advertising recession?

The Trade Desk reported Q4 2022 earnings today, revealing year-over-year revenue growth of 24% for the quarter (to $491MM) and…

February 15, 2023

MDM NYC Happy Hour: March 8th

Mobile Dev Memo is coming to New York City on March 8th! Join the city's top digital advertisers for drinks,…

February 15, 2023

The emerging marketing economist

In 2016, Apple introduced a hidden privacy feature that became colloquially known within the mobile marketing ecosystem as "IDFA Zeroing."…

February 15, 2023

Activision Q4 earnings: How is Candy Crush growing 20% annually?

Activision Blizzard, whose acquisition by Microsoft was recently called into question by the UK's Competition and Markets Authority (CMA), announced…

February 9, 2023

AppLovin Q4 earnings: revenue beat, high MAX adoption

AppLovin reported Q4 2022 earnings yesterday: the company delivered revenue of $702MM in the quarter, which represents an 11% decline…

February 9, 2023

The Third Browser War

Last week, The Register reported that Google's Chromium team has begun developing an iOS browser based on the open-source Blink…

February 8, 2023

Alphabet Q4 earnings: Search down 2%, YouTube down 8%

Alphabet announced Q4 2022 earnings yesterday: overall advertising revenue of $59BN was down 3.6% on a year-over-year basis, with Search…

February 3, 2023