Meta’s ad spend glitch and the risks of marketing automation This weekend, a "glitch" (or choose your synonym: bug, error, irregularity, etc.) caused Meta's ads platform to behave unexpectedly. I… April 24, 2023
Interpreting the results of Google’s Privacy Sandbox test Earlier this week, Google published results from an experiment it ran to evaluate the performance of features from its Privacy… April 21, 2023
Netflix Q1 earnings: sequential ARPU decline in UCAN, ad economics strong Netflix announced Q1 2023 earnings yesterday: the company's results were mixed, with subscriber growth of 1.75MM and revenue of $8.16BN… April 19, 2023
Privacy, Digital Deglobalization, and the Three Internets The concept of "the three internets," represented by the digital ecosystems encircled by regulatory borders erected by the United States,… April 19, 2023
Podcast: The post-ATT eCommerce landscape (with Rishabh Jain) In this episode of the Mobile Dev Memo podcast, I speak with Rishabh Jain, the CEO and co-founder of FERMÀT,… April 18, 2023
Last-click attribution, deterministic measurement, and Wittgenstein’s ruler When a marketing team tells me that it can measure advertising contribution deterministically at the level of an individual user… April 13, 2023
Apple’s latest cookie restriction is ad tech whack-a-mole In October of last year, an Apple engineer issued a pull request for Apple's WebKit repository on GitHub, drawing attention… April 12, 2023
A deep dive into the Digital Markets Act (DMA) and Digital Services Act (DSA) My guest on this episode of the Mobile Dev Memo podcast is Mikołaj Barczentewicz, an expert on European data privacy… April 11, 2023
Netflix, Disney+, and the ad-supported streaming calculus Netflix introduced its ad-supported subscription tier in November of last year. Consumer response was tepid: Bloomberg reports, per leaked data,… April 5, 2023
Meta to offer an opt-out for personalized ads in EU Meta will soon allow EU-based users to opt out of ads personalization that uses any data other than broad demographic… March 30, 2023
