Apps aren’t dying, but not everyone knows how to make money on mobile In June, a research report by Nomura (relying on data from SensorTower, a marketing intelligence service) catalyzed a wave of… July 4, 2016
Why analytics teams fail That analytics is an integral function for consumer mobile tech companies is a fairly uncontroversial notion: the sheer size of… June 27, 2016
Why is Supercell worth billions? They’re better than everyone else (Editor: This is a guest post from mobile marketing expert Michael Velkes) Last week, the chorus of rumors that Chinese… June 20, 2016
What do app subscriptions mean for mobile marketers? Apple discharged seismic tremors throughout the app economy last week when, via an interview with The Verge, it revealed three… June 13, 2016
The business end of mobile ad fraud I gave the below presentation last week at Adjust's inaugural Mobile Spree event in Berlin, Germany. The business end of… June 6, 2016
Google’s evolving mobile advertising strategy Google, historically, has been one of the few companies to consistently innovate and experiment with new mobile ad units (versus… May 30, 2016
The substantial difference between App Store SEO and ASO ASO and App Store SEO are not the same thing. The term ASO ("app store optimization") is often used broadly… May 23, 2016
Apple recently reduced app review times. Why? Apple famously exerts editorial control over the iOS App Store through its app approval process: apps submitted to the store… May 16, 2016
Mobile Minutes, Episode 5: Ad Blocking In this episode of the Mobile Minutes podcast, Ouriel Ohayon and I discuss mobile ad blocking. May 16, 2016
Mobile Minutes Episode 4 – Live Video In this week's episode of Mobile Minutes, Ouriel Ohayon and I discuss live video on mobile. May 5, 2016
