Nintendo’s mobile Mario game: three questions Last week, at Apple's iPhone 7 release event, Nintendo's Shigeru Miyamoto -- the original creator of the Mario Bros. game, among… September 12, 2016
Examining the dynamic between Top Grossing and Top Downloaded Reaching a Top Downloaded position on either the App Store or Google Play, especially in launch, is often seen as… September 5, 2016
Why Facebook wants WhatsApp’s phone numbers Last week, WhatsApp announced changes to its privacy policy on its blog, revealing that the service would share its users' phone… August 29, 2016
Is launching an app like flipping a coin? Given the vast number of participants in the app economy -- Apple revealed at WWDC that more than 2 million… August 22, 2016
Mobile UA 2.0: Three trends in Mobile Marketing I gave the below presentation, Mobile UA 2.0: Three Trends in Mobile Marketing for 2016 and Beyond, at the Grow.co… August 15, 2016
IDFA zeroing in iOS 10 will change mobile advertising At its WWDC event in June, Apple announced iOS 10, the latest version of its operating system for iPhones and… August 8, 2016
Four risks that could slow Facebook down Facebook announced its Q2 earnings report last week, beating analyst forecasts for the quarter and causing a 6% rise in… August 1, 2016
Using (Free!) App Annie data to optimize your next game I delivered the below presentation last week at Casual Connect San Francisco. In the talk, I described a framework for… July 25, 2016
Why you should outsource your ad operations (This is a guest post from Yaniv Nizan, the CEO of SOOMLA) I recently became aware of a new service that is… July 17, 2016
Nonstop Knight: A case study in mobile ad monetization Nonstop Knight is a free-to-play mobile game developed by Kopla Games and published by Flaregames in which the player's avatar… July 11, 2016
