Should the App Economy be regulated? In late October, Representative Henry Johnson Jr. from Georgia's 4th congressional district issued a letter (co-signed by five other congresspeople… November 14, 2016
Live Video and Instant Games: Facebook’s evolved ad strategy Facebook's Q3 2016 earnings report, released last week, was yet another impressive showing of continued growth (in both user base… November 7, 2016
How to hire for Mobile User Acquisition roles Mobile user acquisition roles are notoriously difficult to hire for: the field is fairly young, it spans multiple disciplines, and… October 31, 2016
Thoughts on Twitter’s growth problems and suggestions for fixing them Twitter's upcoming Q3 earnings call, which was recently rescheduled for before the market opens this Thursday, October 27th, will almost certainly… October 26, 2016
Google, FameBit, and the future of influencer marketing Last week, Google acquired FameBit, a marketplace that allows advertisers to connect directly with content creators ("influencers") for sponsoring video content.… October 17, 2016
Flip Diving: A case study in mobile ad monetization Flip Diving is a ragdoll physics simulation game developed by Finnish MobileVolt Games and published by Miniclip. The game was… October 10, 2016
Why consolidation in AdTech is being driven by Chinese money Last week, Applovin, one of the largest mobile advertising networks, announced that it was being acquired for $1.4BN by Orient Hontai… October 3, 2016
Why mobile marketing teams fail (See related: Why analytics teams fail) The existing mobile marketing paradigm is something of a hybrid model, combining elements of the… September 26, 2016
Gardenscapes: A case study in incremental growth Gardenscapes - New Acres is a casual game developed by Russian studio Playrix that combines elements of Match 3 gameplay with… September 19, 2016
IDFA Zeroing is the massive change to mobile advertising that no one is talking about At this year's WWDC, Apple quietly announced a change to the way it handles advertising privacy for iPhone users: in… September 14, 2016
